Promotion of Indian Classical Music and Traditional Ghazal Music
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Riyaaz Music Shop, a music store located in Union City, CA specializing in Indian classical instruments, is seeking to partner
with cultural centers, associations, local businesses, and corporations in the community to promote and support the musical arts from India, Pakistan, & Afghanistan. Our goal is to support local musicians, host live music events, and musical education. This proposal outlines our vision for a collaborative partnership that would bring more events, education, and performances to our community, with a focus on supporting up-and-coming musicians and promoting local and visiting artists.
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"Sometimes, the universe surprises you in the most beautiful ways where we had the honor of welcoming a true legend into our shop! When a walk-in customer turns out to be a tabla maestro "Ustad Tari Khan" and leaves with one of our finest drums, it's a moment we'll never forget."
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Shri Suddhasheel Chatterji on Santoor, a senior disciple of Pt. Shivkumar Sharma, and Prafulla Athalye on Tabla, a senior disciple of Ustad Allarakha. The performance was a sublime celebration of musical mastery and tradition.
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- Promote and preserve Indian classical music and traditional Ghazal music in our communities.
- Provide more opportunities for
people to learn about and enjoy these genres of music.
- Create a platform for local and visiting artists to showcase their talents.
- Support the development of up-
and-coming musicians.
- Host live events, performances, and gatherings to promote Indian classical and Ghazal music.
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- Access to a wide range of Indian
classical music and traditional Ghazal music resources including
instruments for sale and an intimate and professional performance space.
- Potential discounts for cultural associations, music schools, and community centers.
- Hosting concerts, workshops, and
educational programs at our in-store concert room or larger venues when necessary.
- Promotion of artists, events and sponsors through Riyaaz Music Shop's website and social media channels.
- If sponsoring a particular musical
performance or event, the sponsorship will include a predetermined number of tickets for that particular event (the number of tickets included depends on the amount of the sponsorship).
- Potential discounts on products sold at Riyaaz Music Shop.
- Opportunities for collaboration with musical artists, businesses, cultural organizations and associations in our community.
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In April 2023, Prithvi Gandharv, renowned for his Bollywood and Ghazal performances, graced the stage at Riyaaz Music Shop for an unforgettable evening. His praise for the "Riyaaz" brand harmoniums attests to their exceptional quality.
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Prashant Sonagra, a renowned tabla player, accompanying Prithvi Gandharv for a captivating performance at Riyaaz Music Shop.
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The following activities are proposed as part of this partnership:
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- Hosting ongoing concerts and
performances of Indian classical
music and traditional Ghazal music in our professional performance space.
- Organizing workshops and educational programs on these genres of music.
- Supporting the development of up-and-coming musicians through mentorship and performance opportunities.
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By sponsoring specific events or performances monetarily which includes benefits mentioned above.
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- Sponsor artists, specific events or performances monetarily which includes benefits mentioned above.
- Contribute to a fund dedicated to providing discounts for musical lessons for those who have a desire to learn but do not have the budget to do so.
- Contribute on a monthly, quarterly, or yearly basis.
- Contribute in the form of refreshments for specific events. (i.e. tea/samosas/pakoras, other snacks)
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In addition to hosting events in our intimate mehfil place, we also offer the opportunity for musicians to rent the space and host their own events.
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We believe that this partnership would be a valuable asset to our community, providing a platform for the preservation and promotion of Indian classical music and traditional Ghazal music. We are excited to explore the possibilities of collaboration and look forward to working together to create a vibrant and supportive environment for these genres of music in our community.
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